Privacy Policy

1. Information we may collect

We collect only the information needed to respond to you and to manage your stay. This may include:

We do not collect sensitive special-category data (for example health or biometric data) through these channels.

• Contact and identity information: name, email address and phone number, when you provide them.
• Reservation and stay information: check-in and check-out dates, number of guests (adults and children), room preferences, and booking reference details.
• Messages you send: the content of messages you submit through the website contact form, the Aria Digital Concierge, or messaging channels such as WhatsApp.
• Technical and security information: IP address, browser/user-agent and similar technical data, where used for security, abuse prevention and troubleshooting.
• Conversation identifiers and limited audit information: used to maintain conversation continuity and to troubleshoot the guest communication system.

2. How we use your information

We use your information for the following purposes:

• Responding to your inquiries and requests;
• Checking accommodation availability;
• Presenting current prices and offers;
• Assisting you with booking and providing booking links;
• Handling pre-arrival and stay questions (parking, breakfast, transfers, property information and similar);
• Guest support;
• Security and abuse prevention;
• Operational audit, troubleshooting, and improving the reliability of the guest communication system.

3. AI-assisted digital concierge

Aria uses an AI-assisted digital concierge to understand and respond to guest messages. Please note the following:

• The AI is used as a conversational/language layer;
• Availability and pricing are obtained from Aria’s booking/property management systems, not generated by the AI;
• The AI is not the authoritative source for room inventory or prices;
• Messages may be processed automatically to identify dates, occupancy, preferences and intent;
• Automated responses may be generated;
• The AI does not make binding booking decisions;
• You may contact Aria directly if you prefer human assistance.

4. Communication via WhatsApp and Meta platforms

When you contact Aria via WhatsApp:

Aria does not sell your data to Meta, and Meta does not receive Aria’s entire reservation database.

• Messages are transmitted through Meta/WhatsApp infrastructure;
• Your WhatsApp identifier is used to maintain the conversation;
• Messages are processed by Aria’s Concierge system;
• Relevant metadata may be retained for conversation continuity, security and audit;
• Meta/WhatsApp may also process your data under their own privacy terms.

5. Communication via Instagram

If you contact Aria through supported Meta messaging channels, such as WhatsApp or Instagram Direct, the principles described above apply. Instagram Direct messaging is currently in preparation and is not yet active.

6. Availability and pricing information

Availability, room type and pricing information presented by the Concierge is retrieved from Aria’s internal booking/property management systems.

7. Booking and payments

The Concierge may provide you with a booking link. Completing a reservation may require entering additional booking and payment information. Booking and payment processing are governed by the booking flow and the terms of the relevant payment provider where applicable. The Concierge itself does not charge your card.

8. Cookies and analytics

The website may use cookies and similar technologies, including session cookies necessary for booking and conversation features, and analytics (for example Google Analytics) to understand website usage. Analytics is configured with consent-mode defaults that keep analytics and advertising storage off unless consent is provided. You can typically control or delete cookies through your browser settings.

9. Data sharing and service providers

We may share data with service providers who help us operate the website and guest communication, including hosting and infrastructure providers, email providers, payment providers, booking and channel-management providers, AI service providers used to operate the Concierge, and technical service providers. These providers process data only to the extent needed to provide their services.

10. Sale of personal data

Aria does not sell personal data.

11. Data retention

Data is retained only for as long as necessary for guest communication, reservation administration, legal and accounting obligations, security, troubleshooting and legitimate operational needs.

12. Your rights

Under applicable data protection law, you may have the right to request access to, correction of, or deletion of your personal data, to request restriction of processing, or to object to processing where applicable, and to withdraw consent where consent is the basis of processing. To make a request, contact us at info@ariamontenegro.com. Please see our Data Deletion page for deletion instructions.

13. Changes to this policy

We may update this Privacy Policy from time to time. Updates will be posted on this page.

14. Contact us

For privacy or data-protection questions, contact us at info@ariamontenegro.com.